BTS Members Launch Personal Instagram Accounts
Each Member Opens Individual Account
On December 6, 2021, each member of the popular South Korean boy band BTS launched their own personal Instagram accounts, marking a significant milestone in the group's social media presence.
Rapid Follower Growth
Within hours of creating their accounts, the BTS members collectively amassed millions of followers. RM (Kim Namjoon), the group's leader, gained over 140,000 followers, while V (Kim Taehyung) surpassed 166,000 followers.
Changed Social Media Strategy
The launch of personal Instagram accounts reflects a shift in BTS's social media strategy. Previously, the group primarily interacted with fans through their official BTS account. This move allows the members to connect with fans on a more personal level and share content that may not be appropriate for the group's shared account.
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